Dear Giant Robot,
First I want to say that I have been a big fan of yours almost since the beginning. I love the mag, the stores, and everything they represent and promote. I’m saddened to hear that you guys have fallen on hard times due to the economy and the increased costs of postage and the publishing industry. But I have to say–when I opened the newest issue of GR and saw that you guys are taking donations to keep things afloat, I was a bit more dismayed. Now, I’m not trying to be a Debby Downer, so please hear me out. I understand that you have a small and already overworked staff who probably do more than anybody will ever realize to keep new issues of GR coming to our bookstores and mailboxes. It’s not that I think they need to do even more to increase readership and things like that; no, I just think maybe you guys should think about doing some things a little differently.
Your donation page says that you will improve the content of your magazine and website as well as explore other printing options and continue to evolve with technology. I see from your current website that you’re already doing the latter. You have bloggers, pod casts, and Twitter which are all great (although, I think your website could use a little work, but I understand that takes time and money as well). But I think this is the direction you need to keep looking towards–technology. Maybe it’s because I’m a library sciences student and my program is really pushing technology that I see the need for GR to go that route also, but it can’t be avoided. I’ve also been a zinester myself in the past, so I understand the need to keep one foot in the indie world. It’s part of the overall point of GR. I know you guys would rather sink the ship that betray that, but wouldn’t you also rather be a part of creating something even greater than where you’re at now instead of the “death” of print? You’ve got to keep evolving and growing. You can’t keep doing things the same way you’ve been doing them for the past 10 years and expect to stick around. I’m a pre-school teacher by day, and there are 4-year-olds in my class who already play their Nintendo DS’s and listen to iPods in their spare time. If you want to continue to stay relevant, you need to pay attention to the things you can do to capture younger audiences who will continue to be a part of what GR is all about in the future.
Now back to this concept of donations. It might be an quick fix solution on the surface: ask your loyal readers to donate so you can continue to deliver issues. I see you have a goal of $60,000 to keep things going for the next year, but I also see that the Robot Meter is not yet at the half-way point. Your readers are feeling the same crunches from our weakened economy that you are. So what happens in another year, even if you reach the $60k goal? You can’t keep asking your readers to donate. It might buy GR a little more time, but what if it doesn’t? Also, I see that your donation page mentions the rising costs of postage. I also see that you are offering donation gifts for the most generous of pledges, a format that has worked well for public television. But doesn’t it cost a portion of those pledges to send out the donation gifts? Maybe you can write it off, but it still kind of doesn’t make sense in the long run. And if, as you guys also mention, your “middle class of supporters has dropped,” why then would you offer a pay-for-play system that only rewards the most elite of your supporters? You have to get those middle class supporters (like me!) more involved in the mission of GR! I don’t have all the answers, but maybe you could do something like offer free, downloadable stickers and fliers that readers could use to their hearts content to promote GR? I know a good portion of GR readers are graffiti fans, so I also know they know that tagging can work–especially if it’s connected to the internet in some way. If social networking is where it’s at, then keep at it! It’s those kinds of initiatives that GR has got to start exploring more now and not when the donations are finished coming in.
So how exciting would be for GR to be at the forefront of finding new ways to integrate the good old print that we know and love with new technology? That’s all I’m saying. You can’t use donations and the next year to keep exploring new ways of making it work–you have to do it NOW. Maybe start a round table of artists, readers, writers, and others who have been a part of GR over the years and brainstorm ways to keep things alive. Postage costs may be rising, but the Internet is still free (for the most part), so you guys should take advantage before the big guys figure out more ways to charge for that, too. All I’m saying is don’t go down without a fight. GR has always been on the forefront of what’s new, interesting and exciting, and I would love to see you guys keep doing that for a long time. So, in closing, what else can I do to help?
With sincere Robot love,
Claire
–ATTN Wordgazer readers: Perhaps you could take the robot image at the top to your own blogs, websites, twitters, etc and help spread the good word that Giant Robot needs help? Or print it out and post it around to remind people and get them interested to at least find out what Giant Robot is all about. That’s a great, FREE way to help increase readership and maybe get some subscriptions in the process.
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